Back in 2012, I took a look at the top wrestling accounts on Twitter, examining how members of the industry in WWE and TNA were using the platform. It’s an interesting glimpse of a different era, a time when having a Twitter account was considered innovative. For a look back at how wrestlers were using Twitter in 2012, check out this post.
Today, the social media environment in wrestling is far more complex and diverse. While X (formerly Twitter) still plays a role, other platforms play a big role as well, each offering unique ways for wrestlers and promotions to connect with their audience.
X (formerly Twitter) remains a center for news, quick reactions, and real-time updates. Wrestlers often use it for short announcements, interacting with fans during live events, and engaging in quick-fire comments. However, the focus has shifted from longer interactions and character development to more brief messaging.
Instagram is used for visual content. Wrestlers use it to share photos and videos from their training, backstage moments, personal lives, and promotional material. Instagram Stories and Reels enable opportunities for more informal and engaging content.
TikTok has become a platform that is utilized to reach younger audiences. Trending sounds, short-form videos, and creative challenges are the usual. Wrestlers and promotions use TikTok to showcase their personalities, create segments, and promote upcoming events.
YouTube remains a necessary platform for promotions to share full matches, highlights, interviews, and behind-the-scenes content. Wrestlers also use YouTube to create their own channels, offering vlogs, training videos, and other exclusive content.
Also, many active wrestling fan communities exist on Facebook via Facebook Groups. These groups provide a space for fans to share news, discuss matches, and connect with other fans.
Social media has changed how fans consume wrestling. Instant reactions to matches, online discussions, and direct access to wrestlers have become ordinary. Promotions leverage social media to hype for events, interact with fans in real-time, and promote merchandise.
The social media landscape is constantly developing, and it's difficult to predict exactly what the future holds. However, some trends are likely to continue. Platforms like TikTok and Instagram Reels will likely continue to grow in importance. We may see more interactive features merged into social media platforms, allowing for more fan participation and engagement. Also, emerging technologies like the metaverse and Web3 could offer new opportunities for fan engagement, virtual experiences, and more empowerment for promoters and wrestlers.
From the early days of Twitter to the diverse environment of today, social media has become a valuable tool for wrestlers, promotions, and fans. It has transformed how we consume wrestling, blurring the lines between reality and fiction and creating a more connected and interactive experience. As technology continues to evolve, social media will no doubt continue to play a significant role in shaping the future of professional wrestling.
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