The foundation of successful promotion lies in creating a strong and compelling product that fans will want to see. This means presenting exciting matches, developing a captivating and compelling storyline when needed, and showcasing talented wrestlers. Ensure that your events offer a unique and entertaining experience that will leave attendees wanting more.
Identifying and understanding your target audience is crucial for tailoring your promotional efforts to their preferences and interests, reaching your desired audience effectively. Are you targeting marks, smarks, casual fans, or a mixture? One of the main goals for your promotion should be to increase how much money it makes, and the key to doing that is knowing what style of promoting will make your target audience be willing to spend money.
Embrace new media, such as a blog, and social media platforms (like Twitter and Facebook), which offer immense reach and engagement opportunities. The desire of every wrestling promotion owner is to see their company grow. New media will help make that happen, but what is written on these resources is just as important. Creating engaging social media content will generate buzz and attract fans, increasing the amount of money your promotion makes. And a part of increasing the amount of money your company makes is branching outside of its area, so if you have a wrestling promotion that has shows available via streaming, you should add advertising that will attract interest from other areas of your country, as well as from overseas. And even if your wrestling shows are not available via streaming, there's opportunity to strengthen your company's brand by utilizing new media. Provide writing that informs your target audience about the company and its shows, in a fashion that makes them interested in your product. Concrete examples of how this strategy has been successfully implemented is that I used new media to help Michinoku Pro Wrestling sell out a show at the Korakuen Hall, and to raise awareness of Yanagase Pro Wrestling events. But remember, new media can be one of the best or worst things to happen to your promotion, so use it wisely, or hire someone who can.
Some promoters consider paid advertising for targeted reach and to have the visibility of their event boosted, but promoters should be aware of the challenges of paid advertising. It can be quite expensive, especially on platforms like social media and search engines. Also, ad fraud is a growing problem in the digital advertising industry, which means that you may pay for ads that will never actually be seen by real people.
An idea that would add an element of excitement and intrigue to your event would be hosting it in a unique and unconventional location, such as at an outdoor park, near a historical landmark, or at a theater. This would attract fans who may not typically attend wrestling events.
Create special ticket packages that include exclusive merchandise. These would entice fans and generate additional revenue.
Consider seeking professional guidance and assistance from an experienced wrestling consultant like me. With my expertise, I can help you develop effective promotional strategies, tailor your approach to your specific needs, and maximize your event's success.
Remember, promoting wrestling events effectively is an ongoing process that requires creativity, consistency, and a deep understanding of your target audience. By implementing these strategies and seeking guidance from an experienced professional, you can effectively promote your wrestling events, attract a passionate fan base, and elevate your business to new heights.
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