How to Market and Brand Your Wrestling Promotion

In today's competitive wrestling landscape, it's more important than ever to have a strong marketing and branding strategy. Your marketing strategy should help you to reach your target audience and promote your events and merchandise. Your branding strategy should help you create a unique identity for your promotion and to stand out from the competition. If you're struggling to market and brand your wrestling promotion, I can help. I offer consulting services to help wrestling promotions develop and implement their marketing and branding strategies. I can help you identify your target audience, create a strong brand identity, develop a marketing plan, and use a variety of marketing channels. Contact me at info@harold-williams.com

Identify your target audience, deciding on who you are trying to reach with your marketing messages. Once you know your target audience, you can tailor your marketing messages accordingly. In your writing, be sure the terminology you use matches the audience you are catering to. Is your target audience marks, smarks, or casual fans? Whether you use terms like "fan favorite/rulebreaker", "face/heel", or "good guy/villain" will dictate which audience you attract.

Create a strong brand identity- a strong brand identity for your wrestling promotion is what leads to taking your company to another level and experiencing things such as drawing good crowds at bigger venues, getting TV deals, and having successful DVD sales. Decide what the core values of your promotion are and what makes it unique. Your brand identity should be reflected in all aspects of your marketing, from your logo and blog/website to your social media posts and advertising. Also, be consistent with your branding, using the same branding elements across all of your marketing materials. This will help to create a cohesive and recognizable brand for your promotion. And no matter what the brand identity is, it should be authentic to your promotion's core values and mission. When a promotion tries to be something it's not, fans and critics can tell. Instead, create a brand identity that tells the story of your promotion's origin, what makes it unique, and what its goal is.

It's important to create a strong online presence for your wrestling promotion as well. This includes being active on social media. For example, a promotion should post on Twitter 3-5 times a day, with the purpose of the posts being to make people more aware of the promotion and what it has to offer. Some of the posts should be news/information about the promotion (including who is on the roster and why people should care), and other posts would promote the promotion's upcoming shows, DVDs, etc.

It's also important to develop a marketing plan that outlines your goals, strategies, and budget. The marketing plan should include a timeline for implementing your marketing activities.

Building relationships with other wrestling promotions could provide useful as well. It would enable you to cross-promote your events and merchandise and to reach a wider audience. A wrestling writer can help you build these relationships.

Also keep in mind that English is the universal language, so if you want to reach as many potential new fans as possible, marketing and branding your wrestling promotion in English should be a part of your strategy. The English market is still very untapped. Several major wrestling promotions that are based where English is not the native language, now provide information in English. If you do the same and your promotion is based in a country where English is a foreign language, you will connect with the English markets inside and outside of your country, your promotion will grow in visibility, show attendance, and streaming consumption. Whenever the popularity of a promotion grows and gains a larger audience, the English market is a part of it. A publicist can be very useful in helping a promotion reach this audience and build its brand. A publicist can be a valuable asset for any promotion that is looking to grow its audience and reach new markets. By working with a publicist, a promotion can increase its visibility, reach, and impact.

If you're struggling to market and brand your wrestling promotion, I can help. I offer consulting services to help wrestling promotions develop and implement their marketing and branding strategies. I can help you identify your target audience, create a strong brand identity, develop a marketing plan, and use a variety of marketing channels. Contact me at info@harold-williams.com