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Saturday, January 2, 2100

More About Me

Get an audio summary of my skills and experience below:



Since the "About Me" section of this blog is limited to a specific number of characters, I decided to write a post that discusses more about what I have done in the pro-wrestling industry, beginning with when I first started in it and leading up to now.

Technically, I started back in the 1990s, contributing to "Pro Wrestling Illustrated" and then "Pro Wrestling Torch". In 1997, I contributed to The Official Website of the NWO. That same year, I briefly published my own newsletter, "The Wrestling Express".

In 1998, I taught myself how to design websites and served as a consultant for various independent promotions. That next year, I worked as a website designer/maintainer for Dylan Summers (Necro Butcher), who was running the Texas-based Power Pro Wrestling Federation, and later was involved with Texas Outlaw Promotions.

During the period of 2000-2002, I was involved in many different projects at once. I was working as a website designer/publicist for talent, contributing to WCW.com, writing columns for independent promotions and the website of former WCW star The Stro, and writing for a variety of pro-wrestling media sites (including WrestlingObserver.com and PWTorch.com). In 2003, I began running my own website, World Wrestling Optimum, which consisted of news, articles, and interviews.

From 2001 to 2013, I worked as a Sports Desk Assistant for Southern Westchester BOCES Athletics, responsible for inputting schedules and assigning officials for all public high school athletic events in the greater New York metropolitan area. This gave me an opportunity to hone my skills in organization and logistics. I also acted as in-house technical support.

In 2004, I started working for the Michigan-based Ultimate Championship Wrestling as a publicist/columnist. They were an affiliate of American Wrestling Association Superstars Of Wrestling, and I soon became the publicist/columnist of the main governing body of AWA as well. During my time working for UCW, I played a major role in bringing in new talent, due to my having come into contact with many talents being underused and going unnoticed in the industry over the years. Also, attendance increased by a significant amount.

In 2005, I started doing a column for 3PW. With DVDs sold nationwide, they had the potential to become much bigger than they already were at the time, and they were very open to my ideas. I pushed for many changes behind the scenes. I had encouraged management to improve the production quality of their DVDs, which led to them dealing with a different production company. 3PW management had planned on waiting for its fan base to increase before getting TV for 3PW. I explained how getting TV for 3PW is what would increase its fan base, and I was then given the green light to find networks that were interested. Two networks were very interested, and I encouraged 3PW management to meet with them as soon as possible. Unfortunately, the owner of the company instead opted to shut 3PW down, due to losing interest. Working for 3PW put me in connection with the UK-based 1PW, where I worked as a columnist.

After 3PW shut down, I began working as a publicist for independent promotions, including CHIKARA. I also worked as a columnist for CZW. Interestingly, though, it was 2006 at this point, yet I was still most recognized for the work that I had done for 3PW and AWA/UCW.

In 2007, I started working as a columnist for XCW, a promotion that was seen nationally on MAVTV, had a national DVD deal, and also had PPV events. Working for a promotion of national status was my biggest achievement at that point, and two years later, I reached a bigger achievement- Big Japan Pro-Wrestling. Along with working for them as a columnist and an Administrator for their Facebook page, I helped bring Big Japan Pro-Wrestling together with Combat Zone Wrestling to form a working relationship after a previous working relationship between the two promotions had fallen apart. This new working relationship led to Big Japan Pro-Wrestling having its first event in the United States.

In October 2009, I assisted publicity & promotions company MGM Management with the HULKAMANIA- Let the Battle Begin tour by distributing their press release to pro-wrestling news sites that are popular with Australian fans, and conducting an interview with Solofa Fatu Jr. (better known as, "Rikishi"). Also, in 2012, I wrote a number of columns for Women Superstars United, which was known as Women Superstars Uncensored at the time.

In May 2018 I did social media for Great North Wrestling.

In April and May 2021, I did blogging and social media for Kyushu Pro Wrestling. During that time, the promotion gained 220 new subscribers and 52,746 new views on its official YouTube channel.

Recently, I have done blogging and social media for Yanagase Pro Wrestling. Since the time I began writing for them, Yanagase Pro Wrestling has their anniversary events at a venue where they have had 300 fans. All previous Yanagase Pro Wrestling events took place at a 50-seat venue.

I have also recently written for the China-based Middle Kingdom Wrestling in a Publicist capacity. My work is an essential piece in the multilingual activation, with it being adapted to traditional Chinese for readers in China. I am the first native English writer to have written for a Chinese wrestling organization in history.

In 2019, I began writing for Michinoku Pro Wrestling, in charge of international wrestling as its International Officer. Since the time that I began writing for them, Michinoku Pro stopped choosing Shin-Kiba 1st Ring for its Tokyo events and began focusing on the much larger Korakuen Hall for its Tokyo appearances. The Korakuen Hall is known as a place where many historical moments in the Japanese pro-wrestling scene have occurred. It's to Japan what Madison Square Garden is to the pro-wrestling scene in the United States. Michinoku Pro had a sellout, standing-room-only event on December 13, 2019 at the Korakuen Hall. The event had an attendance of 1,890. That was the highest reported attendance at the Korakuen Hall to date for a pro-wrestling event since April 2015.

In addition, I have blogged for the Allied Independent Wrestling Federations.

My articles, "A Look at the History and Future of WOW", "Will WOW Go From Las Vegas Residency to an Even Higher Level?", and "How WOW’s 'Human First' Digital Strategy Works in 2026" were endorsed by WOW - Women Of Wrestling on social media in August 2025, October 2025, and June 2026, respectively. In May 2026, my article, "An Education on The Enlightened: WOW's Psychological Supergroup," was endorsed on social media by the group's founder, Samantha Smart, which was followed by an exclusive Q&A with her, which she shared on social media. My articles, "Why Florida Makes a Perfect WOW Superhero Stronghold", "Miami’s Sweet Heat on Beast Games Season 2: A Major Win for WOW", "WOW Hits the Jackpot: Women Of Wrestling Secures Season 4 & Groundbreaking Las Vegas Residency", A History of Women's Wrestling in America", "The 11 Most Must-See WOW Matches Right Now", "A Potential Game-Changer for Sophie Cunningham: The WOW Opportunity", "Independent Gaijin Dreams and the Japanese Experience of WOW's Superheroes" and, "A History of Wrestling Managers" were endorsed by WOW as well. In November 2025 and December 2025, WOW's official website saw a 122% increase in monthly visits, as my analyses initiated search traffic that the official domain then converted into brand engagement.

My article, "How World Woman Pro-Wrestling Diana Is Succeeding Globally," was endorsed by World Woman Pro-Wrestling Diana President Taishi Fuwa. I have also written event previews/wrestler spotlights and done social media for Diana.

Many of my articles have been cited as sources in online encyclopedias Wikipedia, Grokipedia, and Hubbry entries on topics including Women of Wrestling, the Global Wrestling Federation (GWF), Michinoku Pro Wrestling, Kyushu Pro-Wrestling, MLW, 3PW, Japan's MMA business, WWE house shows from a business perspective, Right to Censor, the York Foundation, the history of wrestling commentary, Hisashi Shinma as WWE President, the true power of joshi puroresu, the history of wrestling in South Carolina, Alex Shelley, Mad Man Pondo, the early history of WWE video games, WWE Raw on Netflix, Strong Style Pro Wrestling, and more. Additionally, my 2013 interviews with the original cast of GLOW (Gorgeous Ladies of Wrestling) served as a primary historical resource for The Telegraph in their coverage of the true stories behind the hit Netflix series.

My work is used as a resource on learning platforms. My ebook "The Business Side of Wrestling: A Look Behind the Curtain" has been available for lending internationally, across two major library systems: CLEVNET Library in Ohio and Dubai Public Library in the Middle East. My article, "The History of American Wrestling," has been used in Google Classroom by an educator.

In July 2025, I developed the core corporate communications and original strategic press release for the founding team of youth sports platform True Lacrosse announcing their strategic partnership with the incoming Private Equity partner, TZP Group, launching the new national platform, True Sports. The final deliverables were used as the basis and foundation for the final, official, public-facing, published corporate release and announcement. The document passed final approval by the founders and TZP Group.

After living in Japan for ten years and writing English content for Asian companies during that time, I am currently based in the US and open to new writing opportunities in the US, Japan, and globally, from event previews & results reports, to press releases, to wrestler spotlights & social media. I offer sponsored content and an international audience. Check out my samples and see how I can take your brand to the next level:
https://harold-williams.com/2012/05/samples-of-my-work.html


My platform averages over 100,000 monthly impressions across the digital ecosystem. This includes direct traffic, high-authority visibility on Google, Bing, ChatGPT, Yahoo, and Yandex, as well as significant engagement from networks like Facebook, LinkedIn, X, Threads, and Reddit.

My rate typically falls within the range of $500 to $800. info@harold-williams.com


I graduated from university with a major in Business and a minor in Computer Applications, which makes me an asset not only as a writer but in a business and technological capacity as well.

I am also a Technology Writer specializing in AI, VR, AR, NFTs, 5G, Web3, streaming, and the metaverse in the context of wrestling. I am also a Technology Writer specializing in AI, VR, AR, NFTs, 5G, Web3, streaming, and the metaverse in the context of wrestling. My insights on this frontier have been recognized by wrestling-related outlets, including Fightful, which cited my deep dive into specific applications of AI in wrestling as a key resource in an article.

I am a subject matter expert in the business side of Japan's MMA, baseball, soccer/football, lacrosse, and other sports.

In addition, I am working for TELUS Digital as an Online Data Analyst, developing and improving AI models by contributing data, assessments, and insights via writing and data collection/annotation/labeling.

Wednesday, July 1, 2026

The $500 Launch Phase: Why Your Promotion Isn’t Growing (And How to Fix It)

In the professional wrestling industry, there is a massive gap between a high-quality in-ring product and a global digital footprint. Many promoters want to take things slow, but in a digital-first economy, slow often leads to being invisible.

When I work as a Strategic Communications Consultant, I don’t only offer marketing. I offer a 30-Day Launch Phase designed to turn local promotions into international destinations. Here is the blueprint I use to bridge that gap.

1. Stop Being Local and Start Being Global
If your digital reach is limited to your local zip code, you’re leaving money on the table. My background in the US (working with promotions like WOW - Women Of Wrestling) and Japan (like being the International Officer of Michinoku Pro and a social media writer & blogger for Yanagase Pro Wrestling) have shown me that fans internationally are hungry for new content- they just need a reason to care about that content.

- The Strategy: Position your brand as a premier destination by framing it through a business lens. If a promotion features international stars, their reputations should be leveraged to ensure the promotion's digital reach matches the talents' in-ring reputations.

2. Leverage Search Authority Over Social Media
Social media is rented land. Search authority is real estate. Most promotions have YouTube channels with solid foundations, but they aren't converting that into ticket sales.

- The Strategy: Use a high-ranking global platform to create strategic event previews. By funneling active search traffic from fans looking for a specific style of wrestling product directly to your ticket pages, you create a measurable ROI.

3. The Power of the Narrative
For unique promotions, growth is about more than the matches; it's about the presentation.

- The Strategy: If it's a medium-size or larger promotion, frame it as an evolving entertainment property. If it's a charity organization, highlight its charitable impact so that it becomes eligible for community-focused media coverage that traditional promotions can't access.

4. Making Small Look Large
By creating high-impact brand analysis, a promotion can be made to appear bigger than it actually is. This can take it from a venue that seats 50 fans to one that seats 600.

- The Strategy: It’s about search authority. If your promotion looks like an international property online, the fans (and sponsors) will treat it like one.

The Bottom Line
If you're driven by a desire for growth, you need a digital strategy. My Launch Phase covers content optimization, search authority, and media syndication for a flat fee, ensuring the work pays for itself through increased visibility and sales. Reach out at info@harold-williams.com

Why Pro-Wrestling Promoters are Switching to Flat-Rate Box Office Software

Ticket sales are a cornerstone of revenue generation for wrestling promotions. A strong advance gate covers venue costs, insurance, and talent deposits before the doors even open. Yet, many promotions struggle with low online conversions, leaving them dependent on unpredictable walk-up crowds. A solution to securing their revenue while at the same time streamlining operations is shifting from the ticketing agency model to flat-rate office software.

Eliminating Checkout Friction and Gate Anxiety

Standard ticketing agencies add fees at checkout to make their own profit, which usually leads to fans purchasing the tickets at the event to avoid the extra cost. This creates a lot of anxiety for a promoter who cannot gauge the event's turnout in advance, calculate logistical needs, or know whether they are going to make a profit from the event. Plus, between the time that a fan could purchase a ticket online and the day of the show, they might decide to go to a different promotion's show.

Alternatively, flat-rate platform Ticket Tailor in particular wouldn't charge your customers a handling or service fee, and would instead bill you (the promoter) directly for using their software. In addition, it's generally much easier and faster to buy tickets through a flat-rate platform than from a traditional ticket agency, which turns casual online browsers into fans of your promotion who become guaranteed advance ticket holders.



Fee Control: Direct Billing vs. Commission Deductions

If you've ever hosted an event and sold tickets via a ticketing agency, then you probably have experienced being charged percentage commissions on the total ticket cost. Ticket Tailor never takes a percentage commission from your ticket sales. With Ticket Tailor operating strictly on a flat, fixed fee per ticket, you control the revenue. Ticket Tailor makes the same amount whether you sell a ticket for $15 or $150.

Since you would be billed directly, this model would completely preserve your pricing integrity while you retain 100% control over your ticket pricing. If you choose to absorb the flat fee as a minor cost of doing business, the price the fan sees is exactly what they pay. If you choose to pass a small, transparent fee onto the buyer to keep your base gate untouched (canceling out costs from software, credit card processing, and venue facility expenses), you dictate the exact amount- not an outside agency.

Zero Upfront Risk to Launch

Ticket Tailor does not require any initial membership, signup, or subscription fee. It is completely free to create an account, build your event page, and launch your box office. You would only be charged when you actively process a paid ticket, aligning your software expenses perfectly with your actual revenue generation.

Trusted by over 73,000 Event Creators across 120 countries, Ticket Tailor makes it simple and affordable to sell event tickets online, thanks to industry-leading low fees, important features (time-slot ticketing to seating charts, self-serve and hundreds more), and 24/7 support. Last year, the platform processed 25M tickets for events of all sizes. Discounts are available for charities, low-price tickets, PTA's, not-for-profits, and B Corps. Free tickets are free.

If you're a promoter looking to eliminate checkout friction, protect advance gate revenue, and regain complete control over your fee structures, sign up via this article, and you will receive 50 free ticket credits. In addition, your promotion will be spotlighted on Harold-Williams.com

WOW Superhero Spotlight: Ashley Blaze - Bringing the Heat

With a multi-sport background and seven years of pro-wrestling experience, Ashley Blaze lights a fire for the next generation of WOW - Women Of Wrestling Superheroes, as she smashes through the glass ceiling.



The early period of Ashley Blaze's career in WOW was focused on singles matches, as she lit the ring on fire with her resilience, agility, and technical skills.



Later, Ashley Blaze began turning her attention to WOW's tag team scene. Blaze's basketball and volleyball experience translates to tag team wrestling, as all three are team-oriented and rely on timing, spatial awareness, and non-verbal communication.



Ashley Blaze started teaming with Tara Strike when Strike's partnership with Kara Kai began turning sour after Kai no-showed a WOW World Tag Team Title match. Blaze's speed & agility, combined with Strike's karate skills, brought a new dynamic to the tag team scene, as they defeated then-WOW World Tag Team Champions Miami's Sweet Heat in a non-title match.



Kara Kai and Tara Strike's partnership officially ended when it was eventually realized that Kai was secretly sabotaging Strike, with Sandy Shore as an accomplice. Kai and Shore were now a tag team (Best 4 Business), and Ashley Blaze became Strike's permanent tag team partner. Together, Blaze and Strike made history when they defeated Best 4 Business and defending champions Miami's Sweet Heat in a "Triple Threat" match to become the new champions. This was the beginning of Ashley Blaze's first WOW title reign, a monumental career milestone that also was her first World Tag Team Championship victory.




By combining ring experience with athletic resilience and a refusal to ever back down from a challenge as she brings the heat to the purple ring, Ashley Blaze is a WOW Superhero who inspires the next generation by proving that anything is possible.

Saturday, June 27, 2026

Wrestler Spotlight: Avery Styles - A Phenomenal Legacy Continues

As a two-time former WWE Champion, a WWE Grand Slam Champion, a WWE Hall of Famer, a two-time former TNA World Champion, and a two-time former IWGP Heavyweight Champion, AJ Styles already had a legacy to be proud of. But the part of his legacy that he might be proudest of took place on June 26th, when Avery Styles, his 19-year-old son, began his pro-wrestling career.



Avery Styles made his debut in the Georgia-based Squared Circle Action (SCA) at the promotion's SCA Freedom Fling event, defeating former SCA Friday Night Champion Ashton Martin. The second-generation wrestler established himself as someone to keep an eye on as he performed moves that included sliding under a guardrail and delivering a "Phenomenal Forearm", trademarks of AJ Styles.




AJ Styles was present at the event and celebrated his son's victory.



What we saw Avery Styles do in his debut is only a sample of what he is capable of. Training footage shows him executing "Spiral Tap", a corkscrew senton that was another one of AJ Styles' trademark moves. Already being able to execute this high-risk and remarkably difficult move is very notable.



From both an industry and promotional perspective, Avery Styles is a high-value prospect with a unique set of advantages. Most promoters don't use new wrestlers unless a veteran wrestler vouches for them. In his case, he is the son of a legendary veteran wrestler who has a good reputation, which means that it's expected that he knows the fundamentals of wrestling and how to properly conduct himself backstage. This will make promoters willing to book him. And his last name alone is enough to draw fans. In addition, with AJ Styles continuing to guide his development, he will learn more about the nuances of psychology and physical execution -on an international level- from one of the most respected minds in the business. Avery Styles is being positioned to become a major asset for any promotion looking to feature a wrestler with a bright future.

Wednesday, June 24, 2026

[DIANA LIVE] World Woman Pro-Wrestling Diana on 6/28 LIVE

Active since 2011 and founded by former WWWA Champion Kyoko Inoue, World Woman Pro-Wrestling Diana features a mix of legends and new-generation talent, making it a promotion that has something for everyone who enjoys women's wrestling. On Sunday, June 28th, the women of Diana will be in action for "Diana Season 2 - 12th Leg". It will start at 13:00 Japan Time, and it will be broadcast via DIANA Live, the promotion's own live streaming service.



The card will be as follows:

Exhibition Match
Ayako Sato (W.W.W.D Queen Elizabeth Champion)
vs.
NENE

[INVA]
Ayako Sato
Himiko (as seen in Stardom, ZERO1, Ice Ribbon, WAVE, and PURE-J)
vs.
Anna (as seen in WAVE)
Maika Ozaki (former W.W.W.D Tag Team Champion and former Ice Ribbon star)

"3-Way" match
Debbie Keitel (former W.W.W.D Singles Champion)
vs.
Nanami Hatano (former W.W.W.D Crystal Champion)
vs.
Miran (W.W.W.D Crystal Champion)

[TI]
Kyoko Inoue
Rina Amikura (former W.W.W.D Tag Team Champion, former WAVE Tag Team Champion, and former Ice Ribbon star)
vs.
[GoR]
Haruka Umesaki (W.W.W.D Tag Team Champion)
Syan Syan (as seen in WAVE)

Mizuki Kato Birthday Match
[TI]
Mizuki Kato (as seen in Stardom, Sendai Girls, Ice Ribbon, WAVE, and PURE-J)
Hiragi Kurumi (former W.W.W.D Singles Champion and former International Ribbon Tag Team Champion)
vs.
Kaho Kobayashi (former W.W.W.D Tag Team Champion and former WAVE Tag Team Champion)
Chi Chi (Sendai Girls star)

And after you've watched this World Woman Pro-Wrestling Diana event, check out "Diana Season 2 - 11th Leg Future Sight", which was broadcast live on DIANA Live on June 24th.

Tuesday, June 23, 2026

[DIANA LIVE] World Woman Pro-Wrestling Diana on 6/24 LIVE

Active since 2011 and founded by former WWWA Champion Kyoko Inoue, World Woman Pro-Wrestling Diana features a mix of legends and new-generation talent, making it a promotion that has something for everyone who enjoys women's wrestling. On Wednesday, June 24th, the women of Diana will be in action for "Diana Season 2 - 11th Leg Future Sight". It will start at 19:00 Japan Time, and it will be broadcast via DIANA Live, the promotion's own live streaming service.



The card will be as follows:

Anna (as seen in WAVE)
vs.
Misa Kagura (former Ice Ribbon star)

Haruka Umesaki (W.W.W.D Tag Team Champion)
Yuuka (Ice Ribbon star)
vs.
Mizuki Kato (as seen in Stardom, Sendai Girls, Ice Ribbon, WAVE, and PURE-J)
Chika (as seen in Sendai Girls)

Miran (W.W.W.D Crystal Champion)
Ryoko Sakimura (as seen in ZERO1 and PURE-J)
vs.
Debbie Keitel (former W.W.W.D Tag Team Champion)
Himiko (as seen in Stardom, ZERO1, Ice Ribbon, WAVE, and PURE-J)

Nanami Hatano (former W.W.W.D Crystal Champion)
vs.
Selene Misora